Frequent Transport Network Campaign
There are 42 frequent transport networks routes around Auckland offering reliable services,
running every 10-15 minutes throughout the day (7am-7pm, seven days a week).
Our goal – Build back Aucklanders trust into using public transport with reliable and frequent routes.
The results – Positive feedback; our audience are generally surprised by how often the buses come and the hours they run.
Artworking and rollout of the Frequent Transport Network Campaign.
Channels: OOH digital and print street furniture, bus backs and sides, Meta and Google Ads.
Art Direction: Sheila Davey
Creative Direction: Chris Swift
Bus side
Bus back